Untapped Business Opportunities

You are sitting at your desk, or better yet,  outside at lunch just relaxing and breathing for a moment.  Suddenly it hits you.  The idea of a lifetime.  You say “why didn’t I think of that before?”  it’s a business opportunity that has not yet been tapped. Perhaps it’s a new way to segment your market or a new way to market to your niche; it could even be a completely different industry, and you have discovered an innovative way to tap into it. 

What do you do now?
Try this:


□ Write out exactly what you have discovered

□ List all the resources & references that you will need to look at to investigate your new opportunity

□ Determine if you will need investors

□ Create a short plan with dollars and cents so that you can do a high-level evaluation of the plan.

□ Look at your lists and match that to your current available time to determine where this untapped business opportunity will fit into your timeline

It’s a start. You need to understand if the time you will spend here will be worth it in the end. From this decision, you will need to create your business plan and move forward.

Who knows? Through your investigation, you may figure out that this is a brilliant untapped opportunity for someone else – don’t be shy to pass it along.

Share with us....

The Customer Experience at Sephora

Every now and again you come across exemplary service. Las Vegas, Nevada is an amazing place – you would expect service. I got amazing service! Being from the southernmost part of Canada and visiting there in January, I noticed that my skin was very dry and I needed some moisturizer. I walked into the Sephora store that is located at the base of the Venetian Hotel & Casino and was approached by a wonderful, sweet lady who asked me what I needed. I explained the moisture situation and she got into action – finding the products that would solve my dry skin. This lovely ‘angel’ spent almost 45 minutes with me....and yes, I left with product – Philosophy product – but only exactly what I was looking for even though the ‘angel’ graciously showed me about 10 different items. Not only did she show me the products, she tried them on my skin, told me how to use them, alternatives, ingredients and more information than I could believe was available. She was very knowledgeable. I felt very comfortable taking advice from this ‘angel’. I thanked her and even mentioned the awesome service to her manager (who was on the salesfloor – if you can believe that!!!) I left smiling and happy.


Now after a few weeks of using the products as instructed, my skin looks even better, and the cold Canada winter that is hitting can’t even change my look. I have even had compliments on my skin.

Thanks ‘angel’ and Sephora – for the awesome service and product knowledge. Thanks Philosophy for the skin care products!

Sometimes You are the Product

Sometimes YOU are the product – it is the service that you provide that is what the client sees as the product, you need to be focused on building the relationship for whatever amount of time it may take (statistics show that people need to hear the same message at least 9 times before they act on it)

 Listening is critical – we need to provide the response to their needs – sometimes we cannot do this right away as they are not sure what their questions/needs are – listening and continuing to ask questions of the prospect or client will help us get there.

 Providing value-add information with the letters and emails – so not just a pitch, but interesting information that make the client & prospect look forward to your information.

As the product, you are responsible for delivering what the client is looking for....are you ready for that?